Search engine optimisation
Or SEO for short. The work required to get any website ranking on search engines.
What is SEO?
In plain English
It can benefit almost any business that attracts customers online. Whether that’s e-commerce, brick and mortar stores, restaurants, cafes and even trades such as plumbers & electricians.
There are two sides to SEO; on-page and off-page. On Page SEO is the work done on the website, such as image optimisation, H and ALT tags etc. Off Page SEO is work such as back link building, improving trust scores and authority ratings.
There are plenty of ways to measure the success of SEO work, using tools such as Google Search Console and Google Analytics is a free way to measure how your website is performing.
Rank Higher On Google
A higher SERP ranking can instil trust in a potential customer. Increasing the chances of a sale and likelihood of higher spending.
What are the benefits of SEO?
Why invest so much into it?
Unlike paid ads, whether that’s online through the likes of Google Ads, social media ads or whether it’s through more traditional magazine or newspaper ads SEO’s results live longer than the cut off date.
With ads they stop when you stop paying for them. With SEO, the work you do now will still show 6-12 months from now, possibly longer depending on your niche.
The process is slightly slower and results take a bit longer to start showing, but the benefits to ranking high on search engines outweigh the costs involved. Plus in the long run it’s cheaper to focus on SEO for the long term than it is to constantly be paying out money on advertising.